Elegance is an Attitude

At Luca & Romeo, we believe in honoring time—its passing, its value, and the beauty it holds. Longines, with its nearly two centuries of horological heritage, reflects that belief like few others can.

Since 1832, Longines has been synonymous with refined Swiss elegance and technical excellence. Known for its deep roots in aviation, equestrian sports, and world-class timekeeping, Longines creates watches that aren’t just beautifully built—they’re rich with story and substance.

We’ve curated our Longines collection for those who appreciate grace without compromise. Whether you're drawn to the vintage soul of the Heritage line or the modern poise of the DolceVita and Spirit collections, every Longines timepiece is a quiet declaration of taste, precision, and timeless identity.

Longines collaborates with global icons who embody its ethos that “elegance is an attitude.”

Notable Ambassadors of Elegance include Academy Award-winning actress Jennifer Lawrence, known for her authenticity and advocacy; actor Henry Cavill, who represents a blend of refinement and quiet confidence; and acclaimed actress Kate Winslet, a long-time Longines ambassador celebrated for her timeless grace and humanitarian efforts.

These individuals reflect Longines’ dedication to sophistication, substance, and enduring elegance.

Longines – Ambassadors of Elegance