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New Era for Cartier

A New Era for the Cartier Santos: Titanium Strength, Timeless Design

Jalen Rodriguez

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Time to read 4 min

A Haute Topic


The world of haute horlogerie often associates Cartier with the pinnacle of Parisian elegance—a realm of exquisite shaped cases, polished precious metals, and design-oriented dress watches. But if you dig just beneath the surface of the Tank and the Pasha, you’ll find a genuinely compelling sporty pedigree rooted in aviation history. This legacy has just been amplified by two new references, most notably the unexpected release of the full-titanium Santos de Cartier, alongside a compelling black-dial steel variant. These watches prove that the iconic square model is evolving to meet the demands of modern collectors, blending performance and high design in a way few other luxury brands can master.

Cartier Santos

The Enduring History of the Iconic Santos


To understand these new releases, we must first look back over a century. The story of the Santos is not just watch history; it’s aviation history. In 1904, the famous Brazilian aviator Alberto Santos-Dumont asked his friend, Louis Cartier, for a timepiece he could wear while piloting his flying machines. The resulting creation, the Santos Dumont, is widely recognized as the consensus first pilot’s watch and can arguably be considered the first truly iconic wristwatch, predating legends like the Rolex Datejust and the Cartier Tank.


For decades, the Santos remained an elegant companion. Then, in 1978, it received a revolution: an integrated steel bracelet complete with visible screws. This transformed the watch into the familiar silhouette we recognize today—Cartier’s vision of an elegant sports watch. This blend of practical boldness and refined design forms the foundation for the 2018 revamp and, critically, for these newest Large Model (LM) introductions.

Cartier Santos
Cartier

Unpacking the Titanium and Steel Black Models


The two new references, both measuring 39.8mm in width and 9.38mm thick, share Cartier's robust Calibre 1847 MC automatic movement, which runs at 4Hz and provides a 42-hour power reserve. However, their execution and resulting personalities couldn’t be more different.


The standout is the Santos de Cartier in titanium (Ref. CRWSSA0089). This marks the brand's first-ever full-titanium watch. Crafted from Grade 5 Extra Low Interstitial (ELI) titanium, the entire case and bracelet are given a striking bead-blasted finish. This matte, muted-gray aesthetic dramatically shifts the watch's perception. While standard Santos models are defined by their highly polished surfaces—particularly the scratch-prone bezel—this titanium version utilizes a matte finish on the bezel, preserving only the traditional polished chamfers along the case edges. The result is a watch that feels rugged and industrial, communicating directly with its original pilot brief in a profoundly contemporary way. To further suit its monochromatic, tougher tone, the crown features a black spinel cabochon instead of the traditional blue.


In contrast, the new steel black-dial variant (Ref. CRWSSA0096) offers modern practicality with classic flair. This model is notable because it introduces Super-LumiNova luminescent material on the hands and Roman numerals for the first time in the collection, granting the watch crucial low-light visibility. The black dial itself features a vertical satin-brushed center contrasting with a sunray brushed periphery, ensuring complexity and depth.

Cartier Santos
Cartier

Evaluating the Pros and Cons for the Buyer


For watch buyers and seasoned collectors alike, these releases present interesting trade-offs:


Pros:

  • Unmatched Comfort (Titanium): The most immediate advantage of the titanium model is the weight reduction. It is 43% lighter than its steel counterpart, weighing approximately 97 grams versus 147 grams. This shocking lightness compensates greatly for the watch’s "Large" dimensions, making it incredibly comfortable on the wrist.
  • Scratch Resistance (Titanium): The bead-blasted finish of the titanium version, coupled with the alloy's increased hardness, helps protect against the micro-scratches that traditionally plague the highly polished steel Santos bezels.
  • Tool Watch Aesthetic (Titanium): If you prefer a more subtle, less “blingy” presence, the matte titanium finish tones down the typical luxury feel, lending it a genuinely sporty, utilitarian character.
  • Modern Visibility (Steel Black Dial): The black dial steel model finally offers practical luminescence, a feature often desired by watch enthusiasts.

Cons:

  • The Size: Although the case curvature allows the large model to hug the wrist well, the square shape makes it look and feel substantially bigger than its 39.8mm width suggests. Many enthusiasts argue the medium size (which is not yet available in titanium) retains more of the essential Cartier elegance.
  • Bracelet Adjustment (Titanium): The titanium bracelet does include the excellent QuickSwitch system for tool-free strap changes, but it lacks the SmartLink quick sizing system found on the steel version, requiring classic adjustment screws instead.
  • The Price Premium: The titanium model comes with a significant price increase. The retail price for the titanium Santos is $11,500, a hefty premium over the new steel black dial model, which is priced at $8,650.

For buyers interested in the sportier, luminous steel version (Ref. CRWSSA0096), the good news is that this model is available now. For those drawn to the revolutionary full-titanium Santos (Ref. CRWSSA0089)—the truly unique addition—you won't have to wait long. This model is set to be available starting in November.


The introduction of these two large models underscores Cartier’s strategic move toward diversifying its core catalog for stability in an uncertain market. The iconic Santos platform has proven versatile enough to embrace modern materials like titanium while maintaining its unmistakable design codes.


If the standard polished steel Santos felt too dressy, too delicate, or simply too heavy for your casual lifestyle, the full-titanium version is your answer. It takes the familiar elegant square design and transforms it into a capable, everyday sports companion. The comfort offered by the lightweight material is the secret weapon, changing the wearing experience so profoundly it’s like replacing a heavy, ornate sculpture with a finely engineered, near-weightless architectural marvel on your wrist.