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Watch care & common knowledge

make your watch tick for longer

Your watch is more than an accessory — it’s a precision instrument built to last decades. Proper care ensures it keeps time accurately and maintains its beauty over the years. Below are the essentials every owner should know.

Daily Care

  1. Wipe it down
    After wearing, gently wipe your watch with a soft, dry cloth to remove oils, moisture, and dust.
  2. Avoid chemicals
    Perfume, cleaning sprays, sunscreen, and alcohol-based products can damage finishes and seals. Apply them before you put your watch on.
  3. Keep it away from magnets
    Magnetic fields (like laptop speakers, phones, or handbags with magnetic clasps) can affect mechanical accuracy.
  4. Don’t overwind
    If you own a manual watch, stop winding once you feel resistance. For automatics, gentle daily wear is enough to keep it charged.

water resistance

Know your rating:
  • 30m / 3 ATM: Splash-resistant only — not suitable for swimming.
  • 50m / 5 ATM: Safe for brief immersion, not prolonged swimming.
  • 100m+ / 10 ATM: Suitable for swimming and surface water sports.
  • 200m+ / Diver’s: Built for serious underwater use.
Always:
  • Ensure the crown is pushed or screwed down before exposure to water.
  • Avoid hot tubs, saunas, or sudden temperature changes — heat expands seals and can cause condensation.

Mechanical & automatic watches

1. Keep it moving
If unworn for a few days, manually wind your automatic watch 20–40 turns to restart it.

2. Use a watch winder
If you rotate between watches, a winder keeps automatics running and lubricated.

3. Service regularly
Mechanical watches benefit from a professional service every 3–5 years to clean, oil, and reseal the movement.

quartz watches

1. Replace batteries promptly
A dead battery left inside can leak and damage the movement.

2. Avoid DIY repairs
Always have a professional change the battery to maintain the seal and water resistance.

General storage & maintenance

Store properly

Keep your watch in a cool, dry place, ideally in its box or a lined case to avoid scratches.

Avoid shock

Even robust watches can suffer from repeated impacts. Remove yours for high-impact sports or heavy lifting.

Rotate your watches

If you have a collection, alternate them — it reduces wear and lets each movement rest.

Common Knowledge: Understanding Longevity

Treat your watch like it was built to outlast you — because it was.

  1. Mechanical watches last generations when serviced regularly.
  2. Quartz watches typically require less maintenance but may need battery replacements and resealing every few years.
  3. Gaskets and seals age naturally — even water-resistant watches should be pressure tested annually.
  4. Straps and bracelets wear differently: leather needs conditioning, metal may need cleaning or link tightening.

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