Mido
In 1918, Mr. Georges Schaeren, an experienced and ingenious Swiss watchmaker, founded MIDO G. Schaeren & Co. on 11 November. From the start, the name MIDO - from Spanish «Yo mido» (i.e. «I measure») - became synonymous with technical innovation and timeless designs.
Cutting edge technology, automatic movements renowned for their excellence and high-quality materials are the three pillars on which Mido’s unique expertise rests. In addition, the refined, understated designs of Mido timepieces endow them with a resolutely timeless quality.
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testimonials
“Just made my second purchase from Luca & Romeo. Honestly, it’s the personal touches that keep me coming back — they actually care. Both times, my watches arrived quickly and beautifully packed. These guys are doing something different.”
— Mark H., Denver
“Watch came fast, flawless, and fully legit. Wouldn’t hesitate to buy again.”
— Kris J., Miami
“I had a couple questions before I placed my order and they responded super fast — and with actual helpful info, not just a generic reply. Felt like I was talking to a real person, not a bot. The watch arrived two days later, perfect condition. Trustworthy all the way.”
— Ali M., San Francisco
“Everything was just... easy. Good people, good service, great watch.”
— Chloe V., Vancouver